The Road To Live Streaming

When it comes to Xuchang Changge, it is impossible to bypass Changge City's special jujube nectar, which is a national geographical indication product of China, jujube nectar is shiny and oily, high concentration, sweet but not greasy, and not bad for a long time, not easy to crystallize. In Changge, the bee industry has a history of nearly 400 years. At present, Changge has become a large-scale bee product distribution center and processing base in China.

The long history of bee industry makes Changge's bee industry chain more complete and unique. In recent years, as the tide of overseas beekeeping has become increasingly hot, such as bee foundations, beehives and other bee tools are in strong demand, Changge local Meng Shaowei smelled the business opportunities and used the cross-border e-commerce platform to sell "Changge Made" bee tools to the world.

"The bee tools produced by Changge are even more famous than bee products." On August 30, Meng Shaowei, general manager of Henan Multi-sweet Beekeeping Technology Co., Ltd. (hereinafter referred to as Henan Multi-sweet), introduced in an interview with Dahe Finance Cube reporter that since the 50s of the 20th century, beehives and honey shaking machines and other bee tools produced by Changge have been sold throughout the country. Today, Henan Multi-sweet relies on cross-border e-commerce platforms, and its products are all over Europe, America, the Middle East and other overseas regions, providing mechanical equipment for the local bee industry.

Taking advantage of e-commerce, he unexpectedly found a new direction.

With the rise of short videos and live streaming and other formats, Henan, which already has an e-commerce foundation, also opened the road of overseas live streaming in 2020.For Henan Multi-sweet, live streaming not only maintains the existing customer base, but also brings new business growth channels to enterprises.It is hoped that through live streaming and bringing goods, the concept and method of scientific beekeeping will be transmitted to more beekeepers and beekeeping enthusiasts.